Everyone has been talking about video- video marketing, video for businesses, crazy high conversion rates, etc. But what's the real scoop on video marketing? Check out the infographic below for 31 quick must-know video marketing stats to find out what all the hype is really about.
Your quick guide to memorable marketing including how to stand out, color, social media, and offering real value to customers. Enjoy!
You know how we feel about video marketing. But check out this great infographic explaining the amazing power of this type of marketing!
If you’re looking to create more quality content and be more efficient in your content marketing strategy, then you should look at a “Video First” content marketing approach.
As a society, Americans have become viewers not readers. Since 2005, we have begun to watch video at an ever increasing rate and according to Brightcove, video content is now over 51% of all web traffic. Online video content has changed the way we use the internet, including mobile internet, so much that Cisco reports that 79% of all internet traffic will be video content by 2019.
When it comes to the process of making business decisions, most people would first invest a couple of minutes watching an online business video before they invest more time reading. As such, online videos for business are becoming necessary to achieve core business objectives.
A sound business video content strategy fits into each and every part of the marketing and sales funnel– from top of the funnel brand awareness and social engagement videos, to animated explainer videos that drive lead conversion, to sales videos like product videos, FAQs and testimonials, and finally training videos for post sale support.
So, how do you execute this strategy?
First, take an inventory of all the questions your customers have, all the knowledge and stories that are in your company as well as listing out all the human skill sets at your company. Think of all the use cases: the story that you have in your organization that gives buyers information that they need to understand before they buy. Think of all the answers that your sales team needs to answer, and then those that your technical and/or operational teams need to answer deeper into the funnel. Then, organize your information so it aligns with your goals and other marketing investments you are making.
Then hire a professional digital video production company such as Station Break Productions (more info here) to create the business video content that you have identified. Your team of people should be well equipped to tell their stories, as they are the ones who know it best. Then, you can begin executing your content marketing strategy by transcribing your video into text. This text can now be used for webpage content, blog content, email content, and social media content.
Videos are great because it is much quicker to “say” information than to write it. Saying it on camera gives you a head start in creating the contextual messaging that is still needed.
Another key benefit of video first for your content marketing strategy is that all the keywords you use are connected and coordinated with one another. This way you have a cohesive approach to go after the target audience that you need to drive your marketing objectives.
Read more here.
Soloshot is great for creating behind the scenes (BTS) video of your next trade show. Solo Shot 3 is a camera that pans, tilts, zooms, and tracks whoever its filming and then uses amazing algorithm technology to edit, condense, and pick out the highlights! Lease Solo Shot 3 and a video specialist from Station Break to capture your next event stress free with easy, automated filming and editing. You can use the footage for training & analyzing, on Facebook, Twitter, Youtube, or in high-quality marketing content.
Read more about SoloShot here.
It's probably no surprise to you that video has grown in popularity over the years as technology grows, evolves, and becomes more accessible. Video content can offer many advantages to marketers; read on to find out some of the many benefits of creating and sharing videos online.
Increase your SEO. Again, it's no surprise that social media's dominance in marketing is growing exponentially. As such, businesses must adjust its marketing ways. Large search engines like Google give a lot of value to video, so videos rank higher than articles on the same keyword in search engines every time.
Videos also guarantee accessibility and user retention. Visitors are much more likely to watch a two minute video about your services than they are to read a long column of text.
Easily distribute your content. Several video distribution sites enable you to upload your videos on many websites at once. You can add your videos to popular video-sharing sites that also offer optimized videos for mobile platforms such as YouTube, DailyMotion, Vimeo, and more.
Boost sales. A video is far more effective at increasing conversions than any other platform. Enough said!
Better market to subscribers of your email newsletters. Most people already subscribe to one or more text newsletters, so a weekly video-based feed makes a nice change. Concepts are clearer, more interesting, and more engaging on video.
Get more reasons to embrace video here. What benefits of video have you found in your own business?
Marketing is critical for driving top line revenue and as marketing continues to transform, social media is becoming a larger and larger part of marketing budgets. It can be hard to justify spending on social media, but Business 2 Community has made it easy for you to show how your social media spending affects your bottom line.
1. Traffic from Social
You can think of social media as a giant focus group. Assess what resonates with your customers based on post engagement, and go from there. You can learn valuable insights from your most loyal customers which can impact your business strategy.
2. Conversion Rate
If you're a savvy marketer, you're already aware of your conversion rate from social media channels. But you can dive deeper. Can you tell which Instagram photo photos led to the most sales of the product featured in the photo? Try to attach an exact dollar amount to each brand post on social media.
3. Decrease in Content Costs
Brands are struggling to avoid posting tired content while maintaining an active presence across multiple social channels-- this is not easy! Social media efforts can help you scale content creation at a lower cost, because customers are already posting photos about the brands and products they love. With their permission, you can access this crowd-sourced, authentic content to re-use in other marketing initiatives and post on multiple social media channels.
Read more here.
If your business isn't on Twitter, you should be! Here's why:
If you're having trouble getting readers for your blog and wondering what you're doing wrong, this post is for you!
Because of Google's algorithms and the vast amount of online content available, quality content should always be your main focus. Quality content is error-free and engaging. We know, we know. Error-free is pretty easy but engaging...that's another story!
Here are a few ways to create engaging content that will keep your readers coming back to your blog again and again:
Diversify your content. Avoid sticking to one type of medium to communicate with your readers. Switch up your content from text-based to video to infographics to images.
Embrace brevity. Your readers are there to read a blog post, not a textbook! Keep each heading and paragraph short & sweet.
Write stories. Stories that are interesting and suspenseful can keep readers hooked. We're talking personal stories and experiences to show your reader something they may have never known.
Interesting titles. We know our moms told us not to but yes, readers will judge your blog post by its "cover"- i.e., your title and featured image.
Now get to blogging! Let us know how it goes in the comments below or on Facebook, and if you want more details you can read more from Jeff Bullas.
Your business may be utilizing the typical social media platforms but may not be using a blog. Here's what you're missing out on!
Are you interested in making your next video project more effective? Hightail asked 10 producers, directors and more for their advice on making it in the world of video production. These 10 tips will be useful for anyone involved in making a video, from production crew to marketing managers.
1. You don’t need film school to be a filmmaker
"Our Director of Photography had dabbled with video in college but it wasn’t what he was studying. I went to school for electrical engineering and our other producer studied journalism and was working in social media marketing before he came to us. We started teaming up to make videos and next thing you know we’re running a business."
Matt Jensen – Producer, Saint West Filmworks
2. Question whether your client actually needs a video
"The first thing we ask clients is: 'Do you need a video?' We always want to be clear about the problem they’re trying to fix and whether video is the right solution. So many people come to us wanting a video but without any real idea about what they’ll do with it."
Richard Farr – Founder, Digital Video Experts
3. No story should be told from a technical perspective
"We’re interested in the story and what we’re communicating rather than the technical approach we’ll use. I spent time as an intern in Hollywood where I got to read a lot of movie scripts and this has influenced how we work. The script is the blueprint and if it’s not on the page, it can’t be on the screen."
Erik Arheden – Executive Producer, UPPERFIRST
4. There are no more rules about how long a video must be
"Thanks to the internet, there’s suddenly a Wild West of places to consume video with no rules about fitting into the traditional parameters of 60 seconds for an ad or 27½ minutes for a show. Now you just produce whatever works for the story and the short form video format is exploding."
Rob Finch – Creative Director, Blue Chalk
5. The more you plan, the better the video
"Our aim is to really understand our clients’ brand, so we know what will work for them and their audience. We always send a questionnaire, asking about the video’s key goals, the story they want to tell, how they would describe the tone of the video and the number one takeaway for the viewer."
Mike Welker – Partner, Flashframe Digital
6. Always looks for smart, simple solutions
"We were shooting a commercial that was supposed to take place in a car during rush hour. Rather than take on the expense and hassle of shutting down streets for the shoot, we took over a parking lot, filled it with rented cars and shot the entire commercial there."
Steve Simkins – Director / Producer, North by Northwest
7. Data management is important
"We used to use FTP for sharing videos externally. With lots of people working in a largely unmanaged shared space, file naming was often arbitrary so finding what you needed was problematic as was protecting sensitive material. It’s worth your time to source and implement a simpler file sharing and collaboration solution in order to streamline your creative process."
Martin Pelham – Manager of Media Services, LAIKA
8. Be cost-effective
"We are able to offer our clients a high-end product at a competitive market rate because we have hardly any overheads. We don’t even have an office and work from anywhere like hotel lobbies or co-working spaces in whichever city we’re filming. Digital content creation is changing and so should the way we work."
Mike Collins – Director, Cinema Mercantile
9. Quality content is king
"Everyone’s a potential filmmaker. The barriers to entry used to be huge as you needed a lot of money to buy the equipment, but now you can get a laptop and a decent HD camera for less than ten grand and work out of your bedroom. Even smartphones shoot decent quality video. But you still need skill to make a good film and people will pay for quality content."
John Gubba – Founder, VSI TV
10. Cutting corners won’t save you time or money
"When I step on set I want to know that we’ve done everything to get the best image and on screen performance possible, because the last thing I want is to spend my client’s post-production budget fixing things. Clients often have a hard time justifying the front end costs of production. It’s your job to help them understand the value and benefits."
Scott Lyman – Founder, SPL Pictures
Here at Station Break, we work to support all of the factors mentioned above by the experts! Give us a call to see how we can help you on your next video project.
Check out these video types relevant to content marketing:
- Branding- Video is an ideal medium for brand storytelling pieces, which can live on your website or on social media platforms. Whether you’re sharing the brand values, brand origin, or brand mission, video immerses your audience in your story – and offers a richer, more nuanced experience than other media.
- Explainers- While videos once were used only to explain complex products or solutions, now they are as likely to give a brief and engaging overview of your value proposition in two minutes or less.
- Advertising- Many companies run ads on Facebook, Twitter, and YouTube to drive traffic to their websites and videos. These are great supporting assets to use to extend the reach of your content marketing.
- Customized Landing Pages- Landing pages that include a customized video are highly targeted proxies for your home page because they are intended to match the call to action Unbounce says that using videos on landing pages can boost conversion up to 80%.
- SEO (Search Engine Optimization)- Use video to share knowledge. Video SEO can be broken into two types:
- You produce a video and post it publicly on YouTube to gain maximum reach and views. In this case, the video itself (due to Google’s high rank for YouTube) moves up your search engine rankings. The call to action in your video will attempt to direct traffic back to your site … but in return for YouTube’s incredible reach and rank, you risk your leads getting distracted by other YouTube videos instead of following your call to action.
- You can host the video on your site (i.e., not YouTube). Self-host or work with one of the third-party sites that specialize in simulating self-hosting. The video and supporting text will help the page itself to move up the ranking pages, meaning that traffic earned by the video is highly likely to stay on your site.
- Educational Content- This is the bread and butter of content marketing. Why use video? It offers an enjoyable experience that promises to be interesting and short.
- Email: You probably communicate regularly with prospects and customers by email. Research by Brainshark shows inclusion of video provides a 20 percent boost in open rates as well as higher click-through rates.
- About Us- When two providers are close on quality and price, perceived trustworthiness and commitment to service often are the deciding factors. Video is an excellent medium for communicating your values or simply putting a face on your company.
- Time-Sensitive Promotions- A typical consumer gets over 10 promotional emails per day. Your price promotion will not perform well if it’s not seen – and video helps to increase open rates. Plus the richer experience of videos drive home what’s special about your promotion.
- Rapid Response to Hot Topics- Print is the easiest medium to produce and manage – once a statement is approved and locked down, everything else is copy and paste. But what’s the hidden cost of leaving the reader “unsupervised”? Video lets you marry tone and words, control the pace at which viewers move through a piece of content, and direct their eyes and ears to points of emphasis.
- Regular performance updates- Numbers play well in charts; however, most readers are inundated by data in both raw and illustrated form. The natural impulse is to quickly scan for an uptrend or downtrend and move on. Video lets you control every moment of content consumption, right down to the pace.
Read more here.
Wondering what the biggest digital marketing trends were last year? We especially love numbers 3 and 4. What did you find to be most important for your business last year? Comment below and let us know!
If your head starts spinning when you attempt to understand the difference between Pinterest and Instagram, this post is for you! We love this infographic from Leverage New Age Media that breaks down each of the most popular social media outlets into digestible snippets demonstrating advantages of each and how they can be best utilized.
A few weeks ago we posted about why email marketing is still an important tool for businesses. Still don't believe us? Check out the facts below.
As 2015 comes to a close, we thought we would ring in the coming year with an infographic about the digital marketing trends of 2015. Enjoy!