Video Marketing for Small Businesses - 5 Great Tips

Are you a small business owner looking for the most beneficial tools to promote your product or service? Since most, if not all, of your consumers are on the web these days (5 hours a day on average) there is no better place to start your campaign than with website video content.

Thanks to Get Busy Media, we have 5 awesome ways a small business can start using video on the web right now:

Embedding videos on your website –Embedded video on your web page is a great way to capture your audience’s attention. Maybe you want to replace “About Us” text with a demonstration video, or feature customer testimonial videos rather than including it as text. Live people are more convincing! It’s as simple as that.

Using videos on landing pages –This may be the best spot to place a video. Capturing a visitor’s attention at first glance ensures that they don’t move elsewhere because they have to scroll through too much chunky text to find what they’re looking for.

Utilizing YouTube ads –Google AdWords makes it possible to appear on YouTube with a 30-60 spot, essentially like a TV commercial. Certain features even allow you to target a specific audience. In order to do this though, you first have to create great video content. Get help here!

Instagram video for businesses –This is a great way to reach the mobile customer and customers with short attention spans. You do not have to rely on the poor quality of a phone camera either; you can upload professional, prerecorded video content. That’s certainly something to consider!

Using video marketing on Kickstarter –Video is great tool for motivating & inspiring others. Viewers are much more likely to fund a campaign after having a visual connection with, rather than just skimming through a short blurb to learn about the cause.

Regardless of your size, there is sure to be an affordable, attainable option for your business. If you’re a small business seeking out loyal customers and start growing, video is certainly going to be impactful in getting you there.

If you’re a small business looking for a new marketing opportunity, share your story with us on our Facebook Page. If you already knew video was the way to go and just need your content, visit stationbreak.com. We provide you with content you can keep and share on any of the above platforms immediately.