The Big Shift: Video Marketing in 2014

The New Year is all about looking at the year ahead and realizing how much things have changed in the past year. At Station Break, we realize the use of video in business promotion in 2014 is on the rise… and it’s here to stay.

In turn, we’re committed to helping businesses attract more visitors to their websites, increase sales through the use of strategic video productions and strengthen awareness of their business in the marketplace!

Delos Inc. provides us with some excellent info that verifies a big shift in consumerism has occurred:

Internet Traffic - Internet video traffic will be 69% of all consumers Internet traffic in 2017.

The YouTube Effect - More than 1 billion users watch 6 billion hours of video per month on YouTube.

Business Spending - US digital video ad spending will nearly double in only 3 years, climbing to $8.04 billion in 2016.

The above aren’t predictions for 2014, their simply fact. And given that there are so many more statistics where these came from, Delos Inc. also included 3 Video Marketing Tips, knowing video is now a must for every business:

Plan – Identifying goals and establishing success metrics is a priority step in any good digital marketing campaign. Creating great video content is not enough to make an impact. You have to have a plan of attack as far as where you are going to share the video and how often.

Produce – Think about the vision you are looking to bring to life and be detailed in relaying that to your video production company. Once you’ve identified what message you’re looking to send, it becomes a much smoother transition into filming. Plus, less edits!

Promote – Take that new video link and post it accordingly. Now it’s time to drive awareness of your message or product and measure the relative impact you’ve gained.

Not convinced? Read more here. Regardless of whether you’re a business owner or a consumer, let us know what you think of “the big shift” on our Facebook page. Call us at any time with questions regarding the power of video!