Regardless of your company's size or industry, you cannot afford to ignore video marketing! Video marketing is vital-- but why?
Video has more impact. It's more effective! 80% of online visitors will watch a video in its entirety, but only 20% of visitors will read content all the way through. More importantly, 80% of users recall the video ads they see online.
Mobile devices have become very important. We all know that smartphones are everywhere-- use this to your advantage! Video is mobile, which allows you to reach smartphone-using consumers on the go.
Video works. According to Digital Sherpa, 50% of YouTube users watch business-related videos once a week. After viewing a video, 75% of users check out a marketer's website while 26% of users hunt for more information. Videos increased consumers' understanding of a company's product of service by 74%.
People are responding very positively to video ads. They engage, interest, and are remembered by the consumer. Video educates, promotes, and entertains! Make sure to watch for the upcoming Arby's, Taco John's, and Westbury Stove & Fireplace commercials currently in production with Station Break Productions-- coming soon!
Read more at Entrepreneur.com.