Why Should Marketers Embrace Video?
It's probably no surprise to you that video has grown in popularity over the years as technology grows, evolves, and becomes more accessible. Video content can offer many advantages to marketers; read on to find out some of the many benefits of creating and sharing videos online.
Increase your SEO. Again, it's no surprise that social media's dominance in marketing is growing exponentially. As such, businesses must adjust its marketing ways. Large search engines like Google give a lot of value to video, so videos rank higher than articles on the same keyword in search engines every time.
Videos also guarantee accessibility and user retention. Visitors are much more likely to watch a two minute video about your services than they are to read a long column of text.
Easily distribute your content. Several video distribution sites enable you to upload your videos on many websites at once. You can add your videos to popular video-sharing sites that also offer optimized videos for mobile platforms such as YouTube, DailyMotion, Vimeo, and more.
Boost sales. A video is far more effective at increasing conversions than any other platform. Enough said!
Better market to subscribers of your email newsletters. Most people already subscribe to one or more text newsletters, so a weekly video-based feed makes a nice change. Concepts are clearer, more interesting, and more engaging on video.
Get more reasons to embrace video here. What benefits of video have you found in your own business?